Annabelle's Projects
Through the University of Georgia, I have worked on multiple projects to better understand how to use my skills in the industry and create my own personal projects.
Documentary on Sustainability in Japan
For a scholarship rewarded from the University of Georgia, I created a documentary on Sustainability relating to the UN's Sustainable development goals. Soon to be submitted to UGA’s Sustainability in Semester Review, I am eager to use my video editing skills to contribute to creating a more sustainable environment.
MixMag Publication
Over the Summer of 2025, I wrote an article for Mixmag Japan, a leading global electronic music publication with over 100 million monthly consumers across digital platforms.
During my internship, I conducted an informal interview and used platforms such as Notion and Squarespace to write the article about an artist returning to the music scene. Additionally, I collaborated with Eggworm’s team to translate the piece into Japanese.
Client Collaboration: M. Leilani Art
Over the semester, my team and I partnered with Marissa Leilani to support her company, M. Leilani Art- a local artist in Athens. We created 34 deliverables that advanced her brand strategy, awareness, and communications. My primary contribution involved updating and refining her website, brand identity, and external communications.
WWF Brandwatch Software Project
For an analytic Advertising class, my team and I's goal was to provide insights and analyze the social media presence of the WWF to understand their current awareness on various platforms. By observing their activity on Twitter, Reddit, Tumblr, and Facebook, and blogs, we compiled a detailed report on the WWF’s online presence. We did so by viewing the WWF's overall insights, sentiments, influential users, competitors, geography, gender, reach, and themes users associated with the WWF.
Altoid Report
My team and I developed a strategic report and presentation slidedeck for Altoids, focused on connecting with younger audiences. Using MRI Simmons to generate data and guide our planning, we researched brand perception and market competition, identifying sustainability and authenticity as key values for Gen Z. Based on these insights, we created a campaign strategy with creative media recommendations — including podcasts, outdoor, and digital video — to help Altoids engage younger consumers and increase sales.
Hubba Bubba Rebrand Project
For this project, my team and I rebranded Hubba Bubba to better connect with younger audiences and refresh the brand’s playful identity. We started by researching the brand’s current perception and analyzing competitors to understand where Hubba Bubba could stand out. From there, we developed a full social media campaign — creating insights, strategies, and measurable KPIs to guide our approach. I helped design ad concepts, establish a campaign budget, and ensure all creative decisions aligned with our goal of making the brand feel fun and engaging for today’s audience.
Fun side Project!
Going into my freshman year of college, I made a fun senior trip vacation video in Nassau, Bahamas using a GoPro and iMovie.
